Customize pop-ups based on context
Posted: Mon Jan 20, 2025 9:18 am
The pop-up window should only appear for those who have not yet performed the target action. Offering an email subscription to those who have already subscribed makes no sense. It is important to consider the context: in the product catalog, offer a subscription to promotions, and in the blog - to articles by experts. If the user is inactive on the pricing page, offer to sign up for a consultation with a manager. Audience segmentation will help build more accurate communication and increase the conversion of the site.
5. Conduct A/B tests
Each site's audience is unique, so it's important to belgium telegram number database test different hypotheses to find the most effective offers and mechanics. For example, you can test:
pop-up location on the page;
text on the button;
offers;
sizes;
creatives;
show time.
Measure results to scale your best ideas.
6. Post information about data security
Although users are used to publishing their data online, many still have concerns about its safety. Allay fears by providing information about data protection and security guarantees in a pop-up window. This will help attract future customers and improve conversion. The main thing is to keep your promises.
7. Add checkboxes
If you collect email or phone numbers for a mailing list, add a “I agree to receive mailings” checkbox and a link to the subscription terms to the pop-up. This will help you comply with the Advertising Law.
5. Conduct A/B tests
Each site's audience is unique, so it's important to belgium telegram number database test different hypotheses to find the most effective offers and mechanics. For example, you can test:
pop-up location on the page;
text on the button;
offers;
sizes;
creatives;
show time.
Measure results to scale your best ideas.
6. Post information about data security
Although users are used to publishing their data online, many still have concerns about its safety. Allay fears by providing information about data protection and security guarantees in a pop-up window. This will help attract future customers and improve conversion. The main thing is to keep your promises.
7. Add checkboxes
If you collect email or phone numbers for a mailing list, add a “I agree to receive mailings” checkbox and a link to the subscription terms to the pop-up. This will help you comply with the Advertising Law.