AWhile many are familiar with Japanese manga, it’s not often considered a marketing medium outside of Japan. However, there’s evidence that this may be changing as manga grows in popularity around the world. Influencer marketing is often a combination of text and visuals, which makes manga an ideal channel for marketing messages. And because manga hasn’t become part of mainstream marketing yet, it’s a highly unsaturated and underutilized channel with huge potential.
The good news is that manga has a high conversion rate. This applies to both print and digital. By combining beautiful and detailed graphics with an engaging storyline, manga is able to quickly attract and engage el salvador telegram number database readers. When used in marketing, it may be a single scene or a multi-panel comic strip and is often used like an ad – it is clickable and includes some form of CTA. Japanese companies have had success with manga, mainly because the format is common and familiar in Japan, but other countries are joining the trend, including the UK, which has highlighted the art form in different venues and has been a big driver of manga marketing.
So what exactly does it do? It really depends on the market, and we’re still in the early stages outside of Japan. But manga can be used in different channels, allowing for a lot of creativity. For years, print and billboards have dominated the market, but recently digital has made inroads in the battle for attention. Social media is also an effective channel for manga marketing, and manga is often associated with young people. Government agencies and other propaganda bodies have also gotten in on the trend, as manga can be used to convey serious messages in a lighthearted way and is less intrusive.