This is because technology has advantages that range from increased revenue to reduced costs, in addition to being directly related to the context of digital transformation.
So, thebig data for companiesIt has been used in large australia whatsapp users around the world, of which we highlight 10, but first, understand the scenario of this organization in Brazil.
Companies that use Big Data: a Brazilian panorama
It is no news that the pandemic has impacted several businesses around the world, which has had consequences in several sectors and created many uncertainties.
In 2020, for example, the Ministry of Health reported that1.044 millionof companies closed their doors, representing an increase of more than 20% compared to 2018. Those that survived the crisis began to look for other ways to survive.
In this sense, technologies such asbig datacontinue to grow, as the volume of data generated online is increasingly larger and more diverse, in addition to the speed at which this information is shared.
Therefore, companies that use big data are able to gather valuable information through data analysis and targeting processes, guiding their actions and projects according to what they learn about their customers' behaviors and interests.
What else can you learn?
In addition to identifying details about people's preferences, it is possible to evaluate feedback on shared content and even understand disease patterns, which greatly benefits the health sector.
Another point is that many companies that use big data seek to accelerate their growth andincrease revenuebased on this information generated by complex, intelligent analyses and with the help of technology.
So much so that the estimate by the specialized consulting firm IDC is that, by the end of 2025, the market for services of this type of technology should reach the value ofUS $119 billionof dollars, also accompanied by other technologies such as artificial intelligence.
Innovation and change of perspective
Of course, this entire scenario would not be possible if companies that use big data did not recognize the need to reinvent their perspective based on innovation and expand new perspectives on their businesses.
Even in the face of reduced customer base and some periods of retraction, companies that use big data have seen technology as a way to resume growth or even increase business.
Of the almost 20 million active companies in Brazil, according to data from the Federal Revenue Service, a large number of them survive on sales, mainly micro and small businesses.
Therefore, collecting and analyzing data on consumer behavior in the face of the pandemic and post-coronavirus scenario becomes essential to fine-tunestrategiesand offer even more personalized solutions to customer needs.
10 companies that use Big Data in their operations
This whole scenario is possible because there are several examples of companies that use big data , of which we highlight 10 below. Follow:
1. Nike
The first case of companies using big data is Nike, which currently monitors the sporting behavior of its consumers through wearable devices and technologies.
Called wearables , these combinations of technology and fashion provide information about distance, training routes and speeds, which are used to create increasingly personalized products.
2. Danone
Another example is the Danone brand, which in the United States found an innovative way to use technology to identify the transportation time of products and prevent them from being put on sale close to the end of their expiration date.
Furthermore, the company began to avoid waste by identifying and cross-referencing information on faster routes, reducing delivery time and improving logistics.
3. Maplink
Maplink is another example of a company that uses big data . The map digitization company has started using satellite tracking software, capable of accurately diagnosing traffic in the city of São Paulo.
With this, it was possible to map traffic jams, slow points and alternative routes to get around them.
4. McDonalds
It was no different with the largest fast food chain in the world, which has been using technologies such as big data and artificial intelligence for some time, but which is now reaping much greater results.
This is because McDonalds began to understand information about where its products are consumed, the frequency and how to understand the data and translate it into trends, as well as changes to the menu.