Google may show pages that

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do not encourage the user to continue browsing. Or worse. The user may have such a bad experience that they will decide to never open your site again. Create effective and responsive text ads on the Search network Writing a text ad means having to insert in a few lines sentences that are effective, but also have content, to encourage the user to click on your ad. palau b2b leads I want to give you some advice: give your user the solution to his problem : I hope you know what problems your business solves, well, leverage this and immediately tell him what problem you can solve, thus foreseeing the doubts that your potential customer may have.

You can also decide to write it in a very colloquial way, even asking the user a question, thus immediately establishing an empathetic relationship. eg: read the best guide to Google Ads search campaigns here. eg: Do you want to create a Google Ads search campaign for your business? Read our complete guide; the title must capture attention : it will be the one to steal your user's attention and it must do so as much as an image. Insert in those few lines your specialty, what differentiates you from your competitors and leverage people's emotions.