SEO for small businesses: everything you need to know
Posted: Mon Jan 20, 2025 10:03 am
SEO work for small businesses is the best example of what good positioning work can do for you. Google doesn't care if you have a multinational company or if you have a shop in your neighborhood, what it wants is for you to do a good positioning job, if you achieve this you will get results.
SEO, a sector that rewards a job well done
Google as an advertising medium has an advantage over other marketing media: no matter how much you invest, what is rewarded is a job well done.
Can an SME be better positioned than a large international 99 acres database in the same sector? Yes, and in fact there are many examples. SEO is all about efficiency and consistency, and if you are willing to invest some time, in the medium and long term you will be able to compete with the big names in your sector.
SEO for small businesses, positioning an SME
Start with OnPage SEO. In this link you can check the most important points of an OnPage website, all those parameters that Google begins to evaluate on your website. It is true that apart from the basic points there are other more technical ones, such as internal linking, but to start, you just need to work on the basic OnPage SEO changes, your SEO agency will take care of the rest.
Focus on content. No one knows your company better than you. It is true that your marketing agency should be the one to optimize the texts for SEO, but that work must start with you, your experience and texts that talk about your company, aimed at your clients.
Links are essential. A good link strategy is what will make the difference. If you get more and better links than your competition, you will reach the top.
Local SEO is your best weapon. Many large companies ignore local SEO, as it is literally impossible to carry out a local strategy if you operate in several countries. However, for you it is not only possible, it is also the best way to attract your closest clientele.
Hire a professional SEO agency. Good SEO work begins with the contribution that the agency itself can make to the website, however, at some point, it will be essential that you work with SEO experts, capable of giving you the boost you need.
SEO, a sector that rewards a job well done
Google as an advertising medium has an advantage over other marketing media: no matter how much you invest, what is rewarded is a job well done.
Can an SME be better positioned than a large international 99 acres database in the same sector? Yes, and in fact there are many examples. SEO is all about efficiency and consistency, and if you are willing to invest some time, in the medium and long term you will be able to compete with the big names in your sector.
SEO for small businesses, positioning an SME
Start with OnPage SEO. In this link you can check the most important points of an OnPage website, all those parameters that Google begins to evaluate on your website. It is true that apart from the basic points there are other more technical ones, such as internal linking, but to start, you just need to work on the basic OnPage SEO changes, your SEO agency will take care of the rest.
Focus on content. No one knows your company better than you. It is true that your marketing agency should be the one to optimize the texts for SEO, but that work must start with you, your experience and texts that talk about your company, aimed at your clients.
Links are essential. A good link strategy is what will make the difference. If you get more and better links than your competition, you will reach the top.
Local SEO is your best weapon. Many large companies ignore local SEO, as it is literally impossible to carry out a local strategy if you operate in several countries. However, for you it is not only possible, it is also the best way to attract your closest clientele.
Hire a professional SEO agency. Good SEO work begins with the contribution that the agency itself can make to the website, however, at some point, it will be essential that you work with SEO experts, capable of giving you the boost you need.