A screenshot of how the Product Filter SERP feature appears on Google for leather products
Posted: Mon Jan 20, 2025 10:05 am
Product Filter
The Product Filter feature appears at the top of the SERP on desktop only. It suggests explanatory keywords for your search query.
Refine
The Refine feature contains a list of related search queries that help you aruba email list narrow your product search by category.
A screenshot of how the Refine SERP feature appears in Google search.
Mobile displays up to 36 categories , while desktop displays up to 5 .
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On mobile, the Refine feature is less product-oriented than on desktop and resembles the Related Keywords feature for non-shopping searches.
A screenshot of the Refine this search feature on Google SERPs.
Buying Guide
The Buying Guide is a list of questions about a product's features that are related to your search query. Like the People Also Asked feature, you can expand each block to learn more about a specific product feature.
A screenshot of how a Buying Guide SERP feature appears in search engines.
By default, only four items are shown; click "More Considerations" to see more questions. On average, 7 blocks are shown on both mobile and desktop.
The average number of questions and the median number of questions are the same (7) on both desktop and mobile.
Related Products
Like Popular Products, Related Products displays a range of relevant items from different stores. Unlike Popular Products, it provides more information about each item and is formatted to encourage comparison.
Desktop View:
A screenshot of the Related Products SERP feature on Google for desktop.
Mobile view:
A screenshot of the Related Products SERP feature on Google for mobile.
The percentage of related products with reviews is almost identical on both desktop (99.32%) and mobile (99.02%). Related descriptions are much less frequent on mobile (11.49%).
As for the average number of products, desktop lists 5 while mobile shows 4 .
The Product Filter feature appears at the top of the SERP on desktop only. It suggests explanatory keywords for your search query.
Refine
The Refine feature contains a list of related search queries that help you aruba email list narrow your product search by category.
A screenshot of how the Refine SERP feature appears in Google search.
Mobile displays up to 36 categories , while desktop displays up to 5 .
img-semblog
On mobile, the Refine feature is less product-oriented than on desktop and resembles the Related Keywords feature for non-shopping searches.
A screenshot of the Refine this search feature on Google SERPs.
Buying Guide
The Buying Guide is a list of questions about a product's features that are related to your search query. Like the People Also Asked feature, you can expand each block to learn more about a specific product feature.
A screenshot of how a Buying Guide SERP feature appears in search engines.
By default, only four items are shown; click "More Considerations" to see more questions. On average, 7 blocks are shown on both mobile and desktop.
The average number of questions and the median number of questions are the same (7) on both desktop and mobile.
Related Products
Like Popular Products, Related Products displays a range of relevant items from different stores. Unlike Popular Products, it provides more information about each item and is formatted to encourage comparison.
Desktop View:
A screenshot of the Related Products SERP feature on Google for desktop.
Mobile view:
A screenshot of the Related Products SERP feature on Google for mobile.
The percentage of related products with reviews is almost identical on both desktop (99.32%) and mobile (99.02%). Related descriptions are much less frequent on mobile (11.49%).
As for the average number of products, desktop lists 5 while mobile shows 4 .