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mayo 16, 2019
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Marketing Digital
In Facebook Business Manager you can create advertising campaigns on Instagram and Facebook. In this article, we show you step by step how to do it. Join us!
Facebook has approximately 2.167 billion active users each month and has 1.71 billion registered users. This makes it the most used social network worldwide and therefore, one of the most attractive (along with Instagram) to generate advertising campaigns and obtain a powerful reach with them.
Just as Google has its own pay-per-click platform (Google Ads), this social network also incorporated this way of generating income into its business model, offering company profiles the opportunity to have Facebook Business Manager : an advertising system where companies can promote their profiles, events and audiovisual content in general, such as: images, infographics, videos, web articles, etc. on both Facebook and Instagram.
How to use Facebook Business Manager step by step in your inbound marketing strategies?
Facebook Business Manager is enabled exclusively for business profiles. Therefore, to start using this platform, you must already have a fan page that represents your brand within this social network.
Ideally, your ad should be nothing more than a complement to your content strategies within Facebook and you should have at least already analyzed the needs and interests of your followers, through the feedback they have received on your publications. Below we will explain step by step how to start your advertising campaigns on Facebook Ads.
1. Create your advertising campaign
To start using Facebook Business Manager, the first thing you need to do is find the “Create” button at the top of your home page and select the “create ad” option.
The platform will automatically ask you to select some options, which will allow your advertising campaign to have the appropriate specifications and have some basic guidelines for the creation of your ads, since the new version of Facebook Business Manager allows you to structure various ads framed in a central communication strategy.
2. Choose your marketing objective
After creating your campaign, you must choose your marketing objective according qatar number for whatsapp to the stage of the buyer's journey in which the users you want to attract are. To do this, Facebook gives you several options. Here are some:
step-one-to-create-an-ad-on-facebook-business-manager
3. Add the name of your campaign
Make sure that the name you choose for your campaign can correctly identify your ads and is based on a theme or common element that is present in them. For example: campaign-02-shoes-medellin. When you finish, click on “configure advertising account”.
4. Specify where your campaign comes from
In this section you only need to select the country where you are located, the currency in which you are going to cancel your campaign and your time zone.
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5. Identify your ad group and choose where you want to direct your traffic
In this section, the goal is to decide what you want to name the ad set you're creating for your campaign and choose where you want to direct your ad traffic.
step-five-to-create-ads-on-facebook-business-manager
6. Select your target audience
Choosing which audience your campaign will target is one of the most crucial moments when creating an ad. If you don't know the characteristics your potential buyers should have and you don't include that data in Facebook Ads , it's very likely that your ad group won't have the expected reach.
To make the most of advanced targeting options, create an ideal buyer profile (better known as a buyer persona ), which you can use to segment your audience.
step-six-to-create-an-ad-on-facebook-business-manager
7. Choose where you want your ads to appear
In this section you must select the most appropriate locations for your campaign.
8. Choose how much you want to spend on your ads
At this stage, you need to define how much you want (and can) spend per day on your ads and the specific dates on which you want them to appear.
Keep in mind that the budget is set for an entire ad set, not per ad.
step-eight-to-create-an-ad-on-facebook
9. Bring your ads to life
After having established the most important guidelines to successfully direct your campaign, now it is time to name your ad and associate it with your company profile and your Instagram account.
step-nine-to-create-an-ad-on-facebook