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How to work in Yandex Audiences [detailed guide]

Posted: Mon Jan 20, 2025 10:17 am
by hasibaakterss3309
Pixel is a code that is generated in Yandex Audiences and is used to track the audience of media advertising. It collects anonymous identifiers of users who have seen your banners. Subsequently, this data is used to correctly configure advertising campaigns.

How to create a pixel. Go to the "Pixels" tab. In the settings window, specify the name of the pixel and click the "Create Pixel" button:



Install the copied code into the banner via Yandex cayman islands telegram number database Direct. The created pixel can be used in an unlimited number of banners. For instructions on installing a pixel into a banner, see here .

How to work in Yandex Audiences [detailed guide]

To set up an audience segment, go to the "Segments" tab. Select "Create segment" - "Ya.Audience Pixel":

How to work in Yandex Audiences [detailed guide]

Set up a pixel-based segment: name it, select the pixel you created, specify the conditions for when an anonymous user ID will be included in the segment.