Segment your mailing list
Posted: Mon Jan 20, 2025 10:18 am
Seize the opportunity
Research shows that for B2B companies, it’s best to send marketing emails around 10 a.m., when your target audience is just getting to work, or around 1 p.m., when they check their emails after lunch. Additionally, Tuesday seems to be the day with the highest open rates. Naturally, you’ll want to avoid sending emails on Saturdays and Sundays, as the large number of emails that enter your inbox over the weekend may be lost.
Alternatively, for B2C companies, open rates don’t vary significantly over time, although research shows that Saturdays around midnight are the best times.
5. Clean up your email list
20, 30% of your email list will become inactive every year, from emails that are no longer used to subscribers who are no longer interested in your emails. Therefore, you should regularly remove unengaged subscribers from your list.
When an email never reaches a recipient, this can be a hard bounce (a permanent error, such as the email not existing or the email server blocking delivery) or a soft bounce (the email didn't make it to the inbox due to a temporary reason, such as the inbox being full or the server being down). Regardless, it's important to weed out hard bounce groups, unsubscribers, or people with fake email addresses. You can easily identify bad email addresses in most email mailing tools, as well as from our marketing automation tool, BowNow.
Clean up your email list
These days, people check their email on their smartphones more than any other device, so it makes sense to format your email campaigns to be legible and visually pleasing even on smaller mobile screens.
Keep in mind the length of your subject line: while a computer finland telegram number database might display 60 or so characters, your phone email app will only show about 25-30, which means you run the risk of the subject being truncated and the meaning not being conveyed. I recommend sending yourself a test email and then viewing it on your mobile device.
Secondly, in your mobile inbox, you should be able to see the title text – below the subject line, the first few words of the email content are visible, giving the reader a little preview of the text. This is another area where you can play around and write an enticing first line.
Finally, keep your content concise. Don’t write large blocks of text – Instead, break your email into short, digestible sections so that readers can get the gist of your message in a matter of seconds. Express your content with bullet points and images whenever possible.
Research shows that for B2B companies, it’s best to send marketing emails around 10 a.m., when your target audience is just getting to work, or around 1 p.m., when they check their emails after lunch. Additionally, Tuesday seems to be the day with the highest open rates. Naturally, you’ll want to avoid sending emails on Saturdays and Sundays, as the large number of emails that enter your inbox over the weekend may be lost.
Alternatively, for B2C companies, open rates don’t vary significantly over time, although research shows that Saturdays around midnight are the best times.
5. Clean up your email list
20, 30% of your email list will become inactive every year, from emails that are no longer used to subscribers who are no longer interested in your emails. Therefore, you should regularly remove unengaged subscribers from your list.
When an email never reaches a recipient, this can be a hard bounce (a permanent error, such as the email not existing or the email server blocking delivery) or a soft bounce (the email didn't make it to the inbox due to a temporary reason, such as the inbox being full or the server being down). Regardless, it's important to weed out hard bounce groups, unsubscribers, or people with fake email addresses. You can easily identify bad email addresses in most email mailing tools, as well as from our marketing automation tool, BowNow.
Clean up your email list
These days, people check their email on their smartphones more than any other device, so it makes sense to format your email campaigns to be legible and visually pleasing even on smaller mobile screens.
Keep in mind the length of your subject line: while a computer finland telegram number database might display 60 or so characters, your phone email app will only show about 25-30, which means you run the risk of the subject being truncated and the meaning not being conveyed. I recommend sending yourself a test email and then viewing it on your mobile device.
Secondly, in your mobile inbox, you should be able to see the title text – below the subject line, the first few words of the email content are visible, giving the reader a little preview of the text. This is another area where you can play around and write an enticing first line.
Finally, keep your content concise. Don’t write large blocks of text – Instead, break your email into short, digestible sections so that readers can get the gist of your message in a matter of seconds. Express your content with bullet points and images whenever possible.