How to rank a personal or company blog on Google

shukla7789 · Post by **shukla7789** » Mon Jan 20, 2025 10:18 am

One of the most frequently asked questions in SEO is how to rank a blog . It seems that many people are clear about how to rank a website, however, we still have many problems when it comes to ranking the content of a blog, and yet, in many cases it is much simpler.

In this post, and throughout this week, we analyze some SEO tips on how to position a blog, with advice aimed at this type of publication.

Why a blog?
In the case of personal sites, it is clear that a blog is much more manageable and simple than a website, however, many companies think that a blog is secondary, when it is actually a fundamental tool.

The content of a website is static, that is, it is rcs database and a lot of time passes before it changes or more content is added. On the contrary, for a blog we need dynamic content, constantly updated, which brings with it the possibility of greatly expanding the range of action, attacking more keywords, being present in trendy topics immediately, etc.

A blog allows us to have adaptable content, which will immediately reinforce our positioning.

From the blog to the web
Please note that we are not looking to “sell” on the blog, at least not in a direct way. That is what the online catalogue on the website is for. What we are looking for, therefore, are users who come to our blog and end up on our website, where we host our products. Therefore, what we are looking for is for our blog content to lead the user to our web content, with the aim of generating a conversion in the form of a sale.

Four tricks to effectively position a blog
Update, update, update. If you're going to abandon your blog, don't start it. Set a calendar and monthly topics and update your content several times a week. How many? From a weekly post to a daily post. The important thing is to keep the content fresh.
Use Google's Keyword Planner. This tool will give you thousands of ideas, not only about topics, but also about keywords that will help you rank.
Be original. Of course, no duplicate content or plagiarism from other blogs. Talk about unique topics and from a personal point of view, although, of course, do not get into controversy if it is a company blog.