Why invest in Content Marketing?
Posted: Mon Jan 20, 2025 10:21 am
Due to the long and often expensive sales process that technology companies have, investing in Content Marketing is a great option. Basically, there are four big reasons why you should invest in a content strategy:
1. Attract the right people
There is no time to waste, especially in complex sales. In this sense, the purpose of content marketing is to understand who your ideal customer is (Buyer Persona) and understand the path to the purchase decision (i.e., understand your customer's purchase journey). Therefore, it is necessary to build a strategy aligned with the sales funnel.
This way, you won't waste time with customers who aren't ghana whatsapp number database interested in your product and you can focus on those who want to learn more about your solution.
2. Generation of qualified leads
Generating qualified leads means that they are actually considering market solutions for the problem they are facing. In this scenario, Content Marketing can help you shorten the sales cycle through educational content, which makes the lead move more quickly to the second stage of the funnel, the consideration stage, which is precisely when qualified candidates are generated.
With qualified candidates, your sales team can act more assertively with clients with real purchasing potential, optimizing time and resources.
3. Differentiate yourself from the competition
By creating relevant content within a well-planned content strategy, your business can achieve a prominent position on the Internet. And in a highly competitive market like the technology market, standing out is essential, especially when you still need your audience to understand what your solution is.
Content marketing is actually about addressing the issues and problems of your potential customers and therefore makes use of keywords that rank high in search engines.
4. Creation of evangelizing clients
The buying process doesn't end with the closing of the sale. In fact, it continues with customer loyalty to create a long-term relationship. The goal is to create evangelizing customers, those who defend your brand.
1. Attract the right people
There is no time to waste, especially in complex sales. In this sense, the purpose of content marketing is to understand who your ideal customer is (Buyer Persona) and understand the path to the purchase decision (i.e., understand your customer's purchase journey). Therefore, it is necessary to build a strategy aligned with the sales funnel.
This way, you won't waste time with customers who aren't ghana whatsapp number database interested in your product and you can focus on those who want to learn more about your solution.
2. Generation of qualified leads
Generating qualified leads means that they are actually considering market solutions for the problem they are facing. In this scenario, Content Marketing can help you shorten the sales cycle through educational content, which makes the lead move more quickly to the second stage of the funnel, the consideration stage, which is precisely when qualified candidates are generated.
With qualified candidates, your sales team can act more assertively with clients with real purchasing potential, optimizing time and resources.
3. Differentiate yourself from the competition
By creating relevant content within a well-planned content strategy, your business can achieve a prominent position on the Internet. And in a highly competitive market like the technology market, standing out is essential, especially when you still need your audience to understand what your solution is.
Content marketing is actually about addressing the issues and problems of your potential customers and therefore makes use of keywords that rank high in search engines.
4. Creation of evangelizing clients
The buying process doesn't end with the closing of the sale. In fact, it continues with customer loyalty to create a long-term relationship. The goal is to create evangelizing customers, those who defend your brand.