How to choose keywords for an SEO friendly text
Posted: Mon Jan 20, 2025 10:26 am
Knowing how to choose keywords for an SEO-oriented text will allow us to target interesting keywords for our website.
To define our content strategy we have to take into account two criteria: what words define us and what words our target audience is searching for. With this information we begin to choose the keywords that will allow us to position ourselves on Google.
What are keywords used for in SEO?
Keywords are markers that Google uses to evaluate a text. The type of keyword, its density and the searches it generates are three criteria that the search engine uses to decide whether or not to position a content. If the keywords are well chosen, your content strategy will be your best weapon for positioning yourself.
Before analyzing how to choose keywords for your website, it is necessary to analyze the effect of keyword stuffing. This Black Hat technique consists of repeating the same keyword over and over lawyer database in a text to position it. The short-term result may be positive, but this type of text always ends up being penalized.
Tips for choosing keywords for a website
Always choose keywords with more than one word. Terms such as “sport”, “bar” or “clothing” have a lot of competition and convert very little, that is, they do not translate into purchases or visits.
Choose a two-word keyword to position yourself in the long term and focus your strategy on this keyword. Reinforce this keyword in each of your texts and don't rush, this work can take years, but it ends up being very profitable.
Work with the long tail. The long tail in SEO are keywords with more than two words. If you include the term “cheap baby clothes in Madrid” you will be fighting for several key terms with a single phrase.
Use professional tools. Don't be afraid to use Google's keyword tool. In this post we analyze some of its key points.
Content strategy, a long-term task
Ranking a text requires patience. Don't rush, carry out comprehensive keyword studies, and keep in mind that a single topic can have thousands of related keywords that will help you rank. Knowing how to choose keywords is important, but the formal aspects of the text also have an influence.
Another key factor is semantics. Don't repeat keywords mechanically, look for synonyms and related words, and above all, write user-oriented texts. If your content is not useful, Google will detect it and will not rank it.
To define our content strategy we have to take into account two criteria: what words define us and what words our target audience is searching for. With this information we begin to choose the keywords that will allow us to position ourselves on Google.
What are keywords used for in SEO?
Keywords are markers that Google uses to evaluate a text. The type of keyword, its density and the searches it generates are three criteria that the search engine uses to decide whether or not to position a content. If the keywords are well chosen, your content strategy will be your best weapon for positioning yourself.
Before analyzing how to choose keywords for your website, it is necessary to analyze the effect of keyword stuffing. This Black Hat technique consists of repeating the same keyword over and over lawyer database in a text to position it. The short-term result may be positive, but this type of text always ends up being penalized.
Tips for choosing keywords for a website
Always choose keywords with more than one word. Terms such as “sport”, “bar” or “clothing” have a lot of competition and convert very little, that is, they do not translate into purchases or visits.
Choose a two-word keyword to position yourself in the long term and focus your strategy on this keyword. Reinforce this keyword in each of your texts and don't rush, this work can take years, but it ends up being very profitable.
Work with the long tail. The long tail in SEO are keywords with more than two words. If you include the term “cheap baby clothes in Madrid” you will be fighting for several key terms with a single phrase.
Use professional tools. Don't be afraid to use Google's keyword tool. In this post we analyze some of its key points.
Content strategy, a long-term task
Ranking a text requires patience. Don't rush, carry out comprehensive keyword studies, and keep in mind that a single topic can have thousands of related keywords that will help you rank. Knowing how to choose keywords is important, but the formal aspects of the text also have an influence.
Another key factor is semantics. Don't repeat keywords mechanically, look for synonyms and related words, and above all, write user-oriented texts. If your content is not useful, Google will detect it and will not rank it.