emerge, which is very important
Posted: Mon Jan 20, 2025 10:27 am
for a public that doesn't know us very well. However, for a more enthusiastic public that knows us better, this idea seems to only apply to the concept of advertising blindness. In the long run, we tend to ignore ads whose creatives are too similar.
Freshness, new faces are the ideal remedy. The dark side of UGC: Many people are full of praise for UGC, regardless of the strategy behind it. After all, the reasons we expressed earlier apply to us as much as to any new zealand b2b leads brand. But things are not as rosy as described. The relationship between a brand and its UGC can also become very controversial. Disclaimer: Reading on might make you a bit paranoid about UGC (sorry, but for good reasons). The Celeste example is perhaps the most complete one. The brand produces and sells energy drinks with specific health benefits, which the team carefully and accurately communicates after concrete scientific confirmation.
Celeste's success among customers has led to a steady stream of UGC videos on TikTok. The videos are designed and produced entirely independently by the customers and talk more or less critically about the brand. In short, the purest form of UGC. If it weren't for the fact that many of these videos damage Celeste... They're all ads, right? Right? No, in fact, this story reminds us that the idea that "all ads are good ads" is not so realistic. In practice, it goes like this... Some customers who used Celeste drinks during training linked their weight loss to the benefits of this product. So they talked about it on TikTok.
Freshness, new faces are the ideal remedy. The dark side of UGC: Many people are full of praise for UGC, regardless of the strategy behind it. After all, the reasons we expressed earlier apply to us as much as to any new zealand b2b leads brand. But things are not as rosy as described. The relationship between a brand and its UGC can also become very controversial. Disclaimer: Reading on might make you a bit paranoid about UGC (sorry, but for good reasons). The Celeste example is perhaps the most complete one. The brand produces and sells energy drinks with specific health benefits, which the team carefully and accurately communicates after concrete scientific confirmation.
Celeste's success among customers has led to a steady stream of UGC videos on TikTok. The videos are designed and produced entirely independently by the customers and talk more or less critically about the brand. In short, the purest form of UGC. If it weren't for the fact that many of these videos damage Celeste... They're all ads, right? Right? No, in fact, this story reminds us that the idea that "all ads are good ads" is not so realistic. In practice, it goes like this... Some customers who used Celeste drinks during training linked their weight loss to the benefits of this product. So they talked about it on TikTok.