How to get and convert more phone leads?
Posted: Mon Jan 20, 2025 10:32 am
If you don't consider phone leads in your marketing strategies, you're missing out on great opportunities! To obtain and convert more phone leads, you need to think of them as a fundamental part of your marketing actions. We'll list some ways to manage them and show you some possible actions.
1 - Record call information
Phone calls are an easy way for consumers to obtain information about what they want to buy. Today, there is more than one smartphone per person in Brazil, and the convenience and immediacy of a call makes the telephone a central tool for any business.
However, the telephone channel also has some disadvantages: medicare leads email list calls are usually not recorded, nor is customer information - unlike what happens with emails and forms. In other words, to obtain telephone leads, you must extract data from the phone calls.
2 - Train the customer service team
In order to have a well-targeted approach to different leads, it is necessary that the people responsible for customer service in your company are well trained and aware of the customer service process .
To do this, it is important to have a service script that meets the needs that a potential customer may have when contacting you by phone. The approach of the attendants must be friendly and, above all, objective according to what is being asked. Sometimes, the sales department presents so many options that the lead gets confused and ends up losing interest. We have some tips for improving your company's service in this other post.
3 - Invest in marketing actions that bring more results
Do you know which of your campaigns brings the best results? Directing marketing investments is something that should be done with a forecast of results, based on analysis of the results that have been achieved so far. This is what is done, for example, when calculating ROI (Return on Investment).
Analyzing digital results has become common, mainly due to the ease offered by technologies such as Google Analytics and the various possibilities offered to measure ads on social networks. However, for offline media, such as billboards and flyers - which usually include a telephone number - the return is not normally measured, precisely because they are not digital means of communication.
In the 3 tips we have listed now for managing and obtaining telephone leads, have you noticed that there is a difficulty in having a clear view of the data that can be extracted from the telephone channel?
Well, now we will present a possibility of mapping this channel, Call Tracking, and how it can help you with the management of telephone leads.
1 - Record call information
Phone calls are an easy way for consumers to obtain information about what they want to buy. Today, there is more than one smartphone per person in Brazil, and the convenience and immediacy of a call makes the telephone a central tool for any business.
However, the telephone channel also has some disadvantages: medicare leads email list calls are usually not recorded, nor is customer information - unlike what happens with emails and forms. In other words, to obtain telephone leads, you must extract data from the phone calls.
2 - Train the customer service team
In order to have a well-targeted approach to different leads, it is necessary that the people responsible for customer service in your company are well trained and aware of the customer service process .
To do this, it is important to have a service script that meets the needs that a potential customer may have when contacting you by phone. The approach of the attendants must be friendly and, above all, objective according to what is being asked. Sometimes, the sales department presents so many options that the lead gets confused and ends up losing interest. We have some tips for improving your company's service in this other post.
3 - Invest in marketing actions that bring more results
Do you know which of your campaigns brings the best results? Directing marketing investments is something that should be done with a forecast of results, based on analysis of the results that have been achieved so far. This is what is done, for example, when calculating ROI (Return on Investment).
Analyzing digital results has become common, mainly due to the ease offered by technologies such as Google Analytics and the various possibilities offered to measure ads on social networks. However, for offline media, such as billboards and flyers - which usually include a telephone number - the return is not normally measured, precisely because they are not digital means of communication.
In the 3 tips we have listed now for managing and obtaining telephone leads, have you noticed that there is a difficulty in having a clear view of the data that can be extracted from the telephone channel?
Well, now we will present a possibility of mapping this channel, Call Tracking, and how it can help you with the management of telephone leads.