Canva: Their team brings the hype to product launches

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Canva’s design platform offers templates and tools for creating graphics across marketing channels. The Australian brand is especially beloved by marketers, like the ones who created this list.

A Canva TikTok video that follows the day in the life of a Canva designer. The caption alludes to their Droptober launch event.

Apart from their product capabilities, Canva understands how to speak about their technology in a way that conveys value to their day-to-day users. As Aisha Quas, Senior Brand Communications Strategist at Sprout, says, “I love Canva’s approach to product updates. Their Droptober campaign was such a fun way to share feature updates without getting caught in the technical jargon spiral. From the teasers before launch to the friendly competition between sales and marketing to literally putting team members in the product, it’s impossible to choose a favorite from the campaign creative.”

An Instagram Reel from Canva where their team members are literally photoshopped into their newest product announcements

All their campaigns this year were a runaway success, and Droptober was no exception. According to Sprout Social Listening data on X from November 3-December 3, 2024, mentions of Canva and the Droptober campaign had an impressive 88% positive sentiment.