It’s good to have different mailings for different goals and campaigns
Posted: Mon Jan 20, 2025 10:51 am
Take some time out of your routine to take care of your email list . It's important to keep it updated, clean, and exclusively with potential clients who have given you permission to be there. This will help you organize your contacts and always have the email list ready to send campaigns.
Speaking of mailings, This way, you can better target your communication, knowing exactly who, when, and most crucially, what you want to talk about.
Try not to assume that your message is more important than the audience that will receive it . You may think you have extremely relevant material, but is it relevant to your buyer persona as well, or is it just relevant to you? A winning email can lose all its power if it's sent to the wrong person. So, instead of delighting them with useful information, it will put them off doing business with you in the future.
Every year, there is a competition between bars in some cities in my country, Brazil, in which the bar with the food most voted by the public wins. Last week I went with some friends to one of the denmark phone number list participating bars and, at the end, we received a form to give our rating.
As soon as we started, a friend questioned the amount of information requested and why they would be asking for so much personal data. He refused to fill out the form and did not vote, not knowing what they would do with his information .
Most of the time, working in a Marketing company , I am on the side of those who ask for data, so I lived through this episode and reflected: how can we create an environment of trust in data collection that can be useful for both companies and consumers?
Coincidentally or not, in the same week, Adobe released a study addressing issues around data, consumers and trust. The survey, conducted with nearly 6,000 consumers and over 900 leaders in the EMEA region, made it clear that over 70% of consumers are concerned about how companies use their data.
And, in the perception of the majority of leaders interviewed (69%), it is more difficult to build and maintain consumer trust today than it was two years ago.
In some ways, my experience with my friend at the bar put into practice the consumer perceptions revealed in the study.
Speaking of mailings, This way, you can better target your communication, knowing exactly who, when, and most crucially, what you want to talk about.
Try not to assume that your message is more important than the audience that will receive it . You may think you have extremely relevant material, but is it relevant to your buyer persona as well, or is it just relevant to you? A winning email can lose all its power if it's sent to the wrong person. So, instead of delighting them with useful information, it will put them off doing business with you in the future.
Every year, there is a competition between bars in some cities in my country, Brazil, in which the bar with the food most voted by the public wins. Last week I went with some friends to one of the denmark phone number list participating bars and, at the end, we received a form to give our rating.
As soon as we started, a friend questioned the amount of information requested and why they would be asking for so much personal data. He refused to fill out the form and did not vote, not knowing what they would do with his information .
Most of the time, working in a Marketing company , I am on the side of those who ask for data, so I lived through this episode and reflected: how can we create an environment of trust in data collection that can be useful for both companies and consumers?
Coincidentally or not, in the same week, Adobe released a study addressing issues around data, consumers and trust. The survey, conducted with nearly 6,000 consumers and over 900 leaders in the EMEA region, made it clear that over 70% of consumers are concerned about how companies use their data.
And, in the perception of the majority of leaders interviewed (69%), it is more difficult to build and maintain consumer trust today than it was two years ago.
In some ways, my experience with my friend at the bar put into practice the consumer perceptions revealed in the study.