RYAN: Sure. Yeah. So Cloud Campaign is a digital platform that allows marketing agencies manage more clients on social media with a leaner team. We've been around since 2017. We were bootstrapped for the first couple of years and then decided to raise VC funding back in 2019. We most recently closed our series 'A'. We currently work with around 720 marketing agencies. So I have a pretty good kind of read from the general market in terms of what works well and what doesn't from a marketing standpoint. But yeah, we're really excited to be here.
CAROLINE: Awesome. Well, I'm really mobile no database excited to be chatting today. And so currently your overseeing most of the marketing for your company, correct?
RYAN: Yep. That's correct.
CAROLINE: So that's, that's really exciting to have that kind of conversation because it's quite rare that we can meet CEO's that really understands all the ins and outs. So.... I'd really like to understand how you build marketing strategies and how you approach kind of, especially in startup environment. It's really important to have kind of short term strategies to bring short-term results and then a long-term strategy to position you for success in the long run. Right? So what's your approach to that?
RYAN: It's a great question. And I think given the size of where we're at right now, this is something that we're really focusing on and spent a lot of time on it over the past six months. So It's kind of for free time for this question for us, you know, near term strategies, the way we look at them is how are we going to drive revenue and hit our revenue goals in the next six months? So a lot of those strategies are really focused kind of bottom of the funnel where hopefully the prospect that we're marketing to already knows that they need to purchase a tool like ours.
And they're part they're already in that kind of buyer's journey. And they're looking for a solution and we're really focused on how do we get in front of as quickly as possible, and then run them through a quick demo and get them to actually convert certain things as money. Versus long-term strategies, you know, it's a bit harder because you're not necessarily going to see the results right away. A lot of times you're making some sort of leap of faith that you are making the right bet. And you probably won't see results for six to 12 to 24 months, right? Like, it might take awhile. And you know, for us, again, like we're kind of this space now where like we have steady revenue growth, we're hitting all of our close near term benchmarks, but we realized for us to become a much larger software company, we need to have kind of step function growth, right? Like we can't just do linear anymore.