How to start blogging: Tips

[shukla7789]

Having a corporate blog is one of the four pillars on which any company's online presence rests, the other three being the corporate website, a good SEO strategy and an active presence on social networks. In this post I'm going to share my tips on how to start writing a blog . But first of all:

Why is it so advisable to have a blog?
There are several reasons to have a blog:

To promote your business: This is the most obvious reason. A blog is the best place to promote your work and the latest news about your company.
To become a reference: if you have a blog specialized in a specific topic, for example, clinical studies to demonstrate the safety and efficacy of cosmetic products, you can become a reference within your sector.
To rank in search engines: a blog is a great content factory. A facebook database smart SEO tactic is to study the keywords with the most searches in your market niche and then write about those topics on the blog to get ranked for those searches.
Tips for starting a blog
What should a blog not be?
A blog should not be a bulletin board. I have seen many businesses that only advertise their products on the blog, sometimes just with a photo and a short comment. That is what the website is for. A blog should always add value to the website.

Before you start writing
Before you start a blog, think about who you want to target, that is, who your target audience is. This will help you to know what topics may interest your audience.

The first question you'll ask yourself, if your company is dedicated to a very specialized topic, is what should be the tone of the blog?

For example, continuing with our clinical studies company, in this case the public we want to address is going to be a fairly specialized audience, possibly client companies and colleagues. It is clear that the best thing to do here is to talk mainly about the latest advances in the sector and in this way be able to demonstrate your knowledge in front of your potential clients. However, it is not advisable to disregard the general public either. You can write from time to time an informative post so that ordinary people can know what your work consists of (for example, a post about how a clinical study is carried out). Remember that what best demonstrates that you know about a subject is being able to explain it to someone who has no idea. In addition, it may happen that your clients, who in this case are cosmetic companies and therefore have a non-specialized clientele, spread your post among their followers on the Internet.