What is cross linking in SEO and how to take advantage of it

[shukla7789]

Cross linking in SEO refers to linking two pages through links so that page A links to page B and page B links to page A. In Spanish we would call it a crossed or reciprocal link.

When to do cross linking and when not to
If you already know something about SEO, you may have had some alarm bells ringing when I mentioned the term reciprocal linking. Isn't it one of the things Google is most after? Yes and no.

Note that I have talked about linking two pages but I have not said that they have to be from different websites. What Google penalizes is using crosslinking as a form of link building . You know, if you link me, I'll link you. These practices are blackhat since Google understands that they are artificial links.

A good rule of thumb to know if a link is ios database in Google's eyes (and therefore useful) is the following: if you offer something in exchange for getting a link (money, another link...), it is not natural. I always say that the best links are those you get due to the quality of your content, anything else could be harmful. You have been warned.

Another thing is crosslinking within the same website. That is a recommended and recommended practice for internal linking . For example, if you have an article talking about On Page SEO and another about Off Page SEO, it is normal for them to link to each other because they are very related concepts.

In this case, when two articles are related, it is necessary to link them together so that the user can travel from one to the other without problems. To make it clear, a road that connects two cities should have one lane for each direction, right? (even if the traffic is greater in one direction than the other).

Good practices for crosslinking
Don't saturate content with links, only put the ones that are necessary
Avoid using generic anchors like click here or this link
Ideally, a user should be able to get from one page on your website to any other in no more than 3 or 4 clicks (yes, I know this can be difficult to achieve depending on the depth of the website).
All pages on the site must have a link to the Home page.