How Gen Z Differs From Millennials
Posted: Tue Jan 21, 2025 3:38 am
Gen Z is changing how people see the world. If you sell products, following what they like is really important to stay popular. Born between 1997 and 2012, Gen Z grew up with phones, social media, and the internet in their hands. They value honesty, creativity and connection.
Brands need to match their values, understand their lives and speak how they speak. Let’s look at trends marketers should know to grab the interest of this powerful group.
Gen Z and Millennials are close in age accounting directors email list but don’t share all the same beliefs. Gen Z cares a lot about fairness, fighting for people’s rights and protecting the environment.
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They wish to improve the world and look for brands that follow these ideas. They care a lot about saving resources and staying real.
Millennials born between 1981 and 1996 also care about important issues but look more at personal balance and enjoying life. They want to connect with others and love travel adventure and growth.
They focus on social causes but also want to build a life that feels fun and worthwhile.
Messaging
Gen Z likes short and clear messages. They don’t want long talks or complicated words. Fast and simple info works best for them. They like messages that feel honest and raw not perfect.
Millennials enjoy stories when brands speak to them. They like background details and context. Brands that tell deeper stories catch their attention.
They like smart messages that speak to what they care about. They are more open to reading longer content that talks about their values.
Gen Z enjoys quick and real communication. Millennials, however, like messages with stories and more details.
Ezoic
Attention Span
For Gen Z, shorter content works best. They spend a lot of time on TikTok and Instagram Reels, where they watch fast videos. Long ads will probably lose their focus. They enjoy ads that last 30 seconds or less and go right to the main idea.
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Millennials are okay with longer ads, especially if the ads tell interesting stories or give useful information. They remember watching TV ads when growing up, so they accept longer ads than Gen Z. Even so, they still want ads to be fun and engaging.
Brands need to match their values, understand their lives and speak how they speak. Let’s look at trends marketers should know to grab the interest of this powerful group.
Gen Z and Millennials are close in age accounting directors email list but don’t share all the same beliefs. Gen Z cares a lot about fairness, fighting for people’s rights and protecting the environment.
Ezoic
They wish to improve the world and look for brands that follow these ideas. They care a lot about saving resources and staying real.
Millennials born between 1981 and 1996 also care about important issues but look more at personal balance and enjoying life. They want to connect with others and love travel adventure and growth.
They focus on social causes but also want to build a life that feels fun and worthwhile.
Messaging
Gen Z likes short and clear messages. They don’t want long talks or complicated words. Fast and simple info works best for them. They like messages that feel honest and raw not perfect.
Millennials enjoy stories when brands speak to them. They like background details and context. Brands that tell deeper stories catch their attention.
They like smart messages that speak to what they care about. They are more open to reading longer content that talks about their values.
Gen Z enjoys quick and real communication. Millennials, however, like messages with stories and more details.
Ezoic
Attention Span
For Gen Z, shorter content works best. They spend a lot of time on TikTok and Instagram Reels, where they watch fast videos. Long ads will probably lose their focus. They enjoy ads that last 30 seconds or less and go right to the main idea.
Share
Watch onHumix
Boost Your WordPress Website Speed with One Click: A Comprehensive Guide
Millennials are okay with longer ads, especially if the ads tell interesting stories or give useful information. They remember watching TV ads when growing up, so they accept longer ads than Gen Z. Even so, they still want ads to be fun and engaging.