Japan Database

Think about the amount of emails you receive in your inbox every day. This overload can be overwhelming. Therefore, if your emails are not able to attract the user's attention from the subject line, most of them will go to the trash without being opened. The subject is the first thing a user will read when receiving an email . It is best to try to connect emotionally with the reader and arouse their curiosity so that they want to open the message. The subject line should also reflect the content of the email and be suggestive at the same time. Asking questions and appealing to the user's emotions directly is often very effective. In any case, a powerful subject line will greatly improve the opening rate of your emails . Some of the characteristics of good subjects are: Personalize the subject by adding the client's name.


Create a sense of urgency . Includes numbers .The most hospitals email list important information at the beginning . 2.- The preheader preheader Many people focus on writing the best subject line, but then forget to properly work on the preheader. In fact, the preheader is usually the first sentence of the email, which is usually: "If you cannot see the images correctly, click here." «Click here to view this message in your browser.» Not working on the preheader makes them lose potential, since this same text will be seen in the inbox just below the subject line , especially when viewed on mobile devices. The most advisable thing in a promotional email is to use the preheader to expand and reinforce the subject of the email . Having a well-written preheader will guarantee, together with the subject, a good opening rate.