What is the benefit of marketplaces
Posted: Tue Jan 21, 2025 4:05 am
Marketplaces and analytics: key questions on the topic. E-commerce library
MAED Editorial
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E-commerce is a rapidly developing economic sector that allows for much more profitable and efficient sales. The rocket fuel of this sector is undoubtedly marketplaces. We have figured out how to use them correctly and how not to make mistakes when working with analytics. In simple terms, a marketplace is an electronic platform where manufacturers and consumers meet. Sellers post information about their products, and marketplaces help customers meet them.
and how do they differ from online stores?
An online store sells directly, without placing goods on germany email list third-party sites. A marketplace is a platform that connects completely different goods from several brands in one place.
Manufacturers benefit greatly from listing their products on the marketplace:
— This is saving on advertising, first of all. Because in this case, it is the marketplaces that are responsible for advertising and promotion: they purchase targeted and contextual advertising, demonstrating the product, and send out email newsletters with promotions.
— The manufacturer saves on logistics. The marketplace takes on absolutely all expenses for delivery and storage of goods. Usually, marketplaces have several of their own warehouses, where ready orders wait for their buyers. The same thing happens with delivery: the transportation of goods from the warehouse to the pick-up point is carried out by specially trained people who are employees of the marketplace.
MAED Editorial
Share
Read later
E-commerce is a rapidly developing economic sector that allows for much more profitable and efficient sales. The rocket fuel of this sector is undoubtedly marketplaces. We have figured out how to use them correctly and how not to make mistakes when working with analytics. In simple terms, a marketplace is an electronic platform where manufacturers and consumers meet. Sellers post information about their products, and marketplaces help customers meet them.
and how do they differ from online stores?
An online store sells directly, without placing goods on germany email list third-party sites. A marketplace is a platform that connects completely different goods from several brands in one place.
Manufacturers benefit greatly from listing their products on the marketplace:
— This is saving on advertising, first of all. Because in this case, it is the marketplaces that are responsible for advertising and promotion: they purchase targeted and contextual advertising, demonstrating the product, and send out email newsletters with promotions.
— The manufacturer saves on logistics. The marketplace takes on absolutely all expenses for delivery and storage of goods. Usually, marketplaces have several of their own warehouses, where ready orders wait for their buyers. The same thing happens with delivery: the transportation of goods from the warehouse to the pick-up point is carried out by specially trained people who are employees of the marketplace.