Podcasts for training or educational purposes
Posted: Tue Jan 21, 2025 4:13 am
Here we have evergreen content podcasts, which aim to educate your audience in a certain sector and, in turn, position you as a reference.
This is a format widely used by information producers, bloggers and professionals in the educational sector.
Podcasts for marketing according to the phase of the funnel
TOFU (Top Of the Funnel) Content Podcasts
This content is designed for users who are in the discovery phase or first stage of the funnel, that is, those who do not yet have a clear intention to buy.
MOFU (Middle Of the Funnel) Content Podcasts
This type of content is intended for users who are in belgium whatsapp resource the next phase, which would be the research phase.
They have already had some contact with your brand, and are interested and willing to receive more information.
BOFU (Bottom Of the Funnel) Content Podcasts
These have much more specific content, created with a segmented audience in mind that has a similar interest to your business . It is the right time to combine the information with the offer.
As you can see, there are different types of podcasts that you can take into account when defining your strategy.
The amount of information you have about your audience and the level of engagement they have with your business is what will determine what type of podcasts you should use.
This is a format widely used by information producers, bloggers and professionals in the educational sector.
Podcasts for marketing according to the phase of the funnel
TOFU (Top Of the Funnel) Content Podcasts
This content is designed for users who are in the discovery phase or first stage of the funnel, that is, those who do not yet have a clear intention to buy.
MOFU (Middle Of the Funnel) Content Podcasts
This type of content is intended for users who are in belgium whatsapp resource the next phase, which would be the research phase.
They have already had some contact with your brand, and are interested and willing to receive more information.
BOFU (Bottom Of the Funnel) Content Podcasts
These have much more specific content, created with a segmented audience in mind that has a similar interest to your business . It is the right time to combine the information with the offer.
As you can see, there are different types of podcasts that you can take into account when defining your strategy.
The amount of information you have about your audience and the level of engagement they have with your business is what will determine what type of podcasts you should use.