It is one of the keys to making an impact through

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Both plain text and emails created in HTML have their advantages but also weaknesses. On the one hand, HTML emails are obviously much more attractive. But if you don't do it right, they run a higher risk of being marked as spam. Plain text , on the other hand, weighs much less and has fewer elements. Therefore, it avoids spam better. In this regard, it should be noted that some email clients do not allow images to be displayed. This will result in your images not appearing. Instead, if you have written the alternative (alt) text for the image, this will be what appears. [bannerHero] Avoid messages in image format only Some brands choose to design newsletters based solely on an image. The reason is often that they have better control over the design of the newsletter. The risk, however, is that it won't even reach its recipients.


What's the point of continuing to send canadian healthcare and medical email database these newsletters? As if that weren't enough, some studies indicate that more than 70% of users who are unable to view the content delete it . This means that, once again, all the effort to create and send the message will be in vain. It is clear that the image is essential to make your message attractive. email marketing. But good practices indicate that what works is when it works in conjunction with the text. The image should help describe what you want to say. And, if possible, make the message better. Therefore, to avoid having your email images classified as spam, you must find a balance between the amount of text and the images you incorporate. Only in this way will you be able to create effective newsletters that convert.