What is Domain Authority (DA) according to MOZ
Posted: Tue Jan 21, 2025 4:16 am
Within the list of concepts that every SEO should know is Domain Authority .
Domain Authority , or DA for short , is an indicator proposed by MOZ to reflect the authority of a website. MOZ is one of the big fish in web positioning and offers us such interesting tools as Open Site Explorer, which we will talk about later.
If we follow the RAE, we can define authority as “prestige and credit that is recognized to a person or institution for its legitimacy or for its quality and competence in some matter.” Change person or institution for website and you will know exactly what domain authority refers to.
What is Domain Authority?
We can say that domain authority - which is measured botim database from 0 to 100, with 100 being the highest authority - is equivalent to the quality or credibility of a website. For practical purposes, DA is now the most reliable indicator of a website's popularity after Google decided to stop updating Page Rank (its official indicator) without any explanation.
You might be wondering if the Domain Authority influences the number of visits, and my answer is yes. If not, think about this: when you go to the supermarket, which toothpaste do you choose, the one recommended by nine out of ten dentists and which also has the quality seal of the European Union or the one that only has the label in Russian? On the Internet , people tend to visit the most reputable sites , especially if they are looking for information on sensitive topics such as health or news where reliability is essential.
In short, Google ranks pages with higher authority better.
In addition to the DA, Moz has also introduced the PA or Page Authority . All pages within a website have the same DA but each will have its own PA.
How to know the domain authority of a website
Knowing the domain authority is easy. The metric was Mox's idea, so the company itself gives us tools to know it. In this case you can choose between two:
MozBar
Opensite explorer
How to calculate domain authority with Mozbar
The Mozbar or SEO toolbar is a browser add-on that allows you to see the DA of each site you visit and access other SEO metrics (such as the number of incoming links). There is a free version and a paid version, with many more features.
Domain Authority , or DA for short , is an indicator proposed by MOZ to reflect the authority of a website. MOZ is one of the big fish in web positioning and offers us such interesting tools as Open Site Explorer, which we will talk about later.
If we follow the RAE, we can define authority as “prestige and credit that is recognized to a person or institution for its legitimacy or for its quality and competence in some matter.” Change person or institution for website and you will know exactly what domain authority refers to.
What is Domain Authority?
We can say that domain authority - which is measured botim database from 0 to 100, with 100 being the highest authority - is equivalent to the quality or credibility of a website. For practical purposes, DA is now the most reliable indicator of a website's popularity after Google decided to stop updating Page Rank (its official indicator) without any explanation.
You might be wondering if the Domain Authority influences the number of visits, and my answer is yes. If not, think about this: when you go to the supermarket, which toothpaste do you choose, the one recommended by nine out of ten dentists and which also has the quality seal of the European Union or the one that only has the label in Russian? On the Internet , people tend to visit the most reputable sites , especially if they are looking for information on sensitive topics such as health or news where reliability is essential.
In short, Google ranks pages with higher authority better.
In addition to the DA, Moz has also introduced the PA or Page Authority . All pages within a website have the same DA but each will have its own PA.
How to know the domain authority of a website
Knowing the domain authority is easy. The metric was Mox's idea, so the company itself gives us tools to know it. In this case you can choose between two:
MozBar
Opensite explorer
How to calculate domain authority with Mozbar
The Mozbar or SEO toolbar is a browser add-on that allows you to see the DA of each site you visit and access other SEO metrics (such as the number of incoming links). There is a free version and a paid version, with many more features.