Inbound marketing is when companies attract consumers with useful and relevant content that addresses the main concerns and dilemmas of their ideal customer. However, in their desire to share more news with their followers, companies often end up spreading false content.
To begin with, Facebook's system always tries to identify which news items are not true in order to limit the reach of that publication. In other words, posting false content, even unconsciously, can reduce the number of people that your page influences.
One of the pillars of inbound marketing is precisely to increase the public's trust in your brand. If you spread fake news on your social networks, your company may transmit the opposite effect, increasing the public's distrust. Depending on the topic exposed, people may feel offended and directly affected by the fake news, further increasing the problem.
In this case, the fake post can be shared, increasing the physical therapist email list number of people who will see the issue. Until the post is deleted, the interaction between users can tarnish the company's visibility and prevent it from achieving its goals.
How to combat this problem?
Facebook recently adopted measures to increase the amount of content shared by friends and family, which led Folha to stop publishing content on its social media page. However, you don't have to make the same decision. The public still wants to see specialized and important content while browsing the web.
However, the main way to combat the problem of fake news is to have good planning for content production and sharing. See now how to do this and increase your chances of selling more !
Use the Facebook context button
Facebook's context button is yet another tool to help users of the social network decide whether certain content is trustworthy or not. The idea behind the tool is to provide users with more contextual information so they can decide for themselves whether to trust and share that content.
With this feature, users can see more information about the article that was shared, having access to descriptions about the company on Wikipedia, as well as articles related to the same subject and data on the shares of that specific news item.