What is GTM (Google Tag Manager)?
Posted: Tue Jan 21, 2025 4:25 am
Benefits of setting up GA4 using GTM (Google Tag Manager)
After giving an overview of GTM, we will explain the benefits of using GTM to set up GA4.
GTM (Google Tag Manager) is a tool that allows you to manage tags to be embedded on websites. Tags can be set without using HTML, making tag management easy. It is free to use as long as you have a Google account.
Highly compatible with GA4
GTM is a tool provided by Google, just like GA4, so one of its partners email lists advantages is that it is highly compatible with GA4. GTM comes with tags for GA4 settings and GA4 events. Since no complicated settings are required, even beginners can easily link it.
Tags can be managed centrally
GTM can centrally manage tags from various platforms other than Google products. Therefore, once you paste the page you want to measure, you can manage it on the GTM management screen. You can check which tags you have installed from the management screen, so you can manage them even if the number of tags increases.
After giving an overview of GTM, we will explain the benefits of using GTM to set up GA4.
GTM (Google Tag Manager) is a tool that allows you to manage tags to be embedded on websites. Tags can be set without using HTML, making tag management easy. It is free to use as long as you have a Google account.
Highly compatible with GA4
GTM is a tool provided by Google, just like GA4, so one of its partners email lists advantages is that it is highly compatible with GA4. GTM comes with tags for GA4 settings and GA4 events. Since no complicated settings are required, even beginners can easily link it.
Tags can be managed centrally
GTM can centrally manage tags from various platforms other than Google products. Therefore, once you paste the page you want to measure, you can manage it on the GTM management screen. You can check which tags you have installed from the management screen, so you can manage them even if the number of tags increases.