GA4 has some recommended initial settings
Posted: Tue Jan 21, 2025 4:32 am
Initial settings to be done in GA4
. Here we will explain the four settings you should make.
Change the data retention period
The data retention period is set to 2 months by default. You can change this to 14 months by changing general manager email lists the settings. Follow the steps below to change it.
Select "Data Settings" on the admin screen
Go to "Data collection and correction" and then "Data retention."
Select 14 months for event data retention
This article provides detailed instructions with images.
Set up referrer exclusions
If you set up an exclusion for the referrer, when a user transitions to your own site via an external site, the domain of the external site will be excluded from the referrer. Follow the steps below to set up the exclusion.
Click "Data Collection and Correction" from the "Administration" screen.
Under "Data Stream", select the relevant stream.
Scroll down to the bottom and click "Tagging"
. Here we will explain the four settings you should make.
Change the data retention period
The data retention period is set to 2 months by default. You can change this to 14 months by changing general manager email lists the settings. Follow the steps below to change it.
Select "Data Settings" on the admin screen
Go to "Data collection and correction" and then "Data retention."
Select 14 months for event data retention
This article provides detailed instructions with images.
Set up referrer exclusions
If you set up an exclusion for the referrer, when a user transitions to your own site via an external site, the domain of the external site will be excluded from the referrer. Follow the steps below to set up the exclusion.
Click "Data Collection and Correction" from the "Administration" screen.
Under "Data Stream", select the relevant stream.
Scroll down to the bottom and click "Tagging"