How to ID your social media competition
Posted: Tue Jan 21, 2025 4:40 am
But also take note of indirect competitors. iraq business email list These brands may not sell the same product, but fill a similar need and reach a similar audience. For Sprout Coffee, that would be grocery stores or local cafes selling food and coffee.
For lack of a better term: Google it! Searching for the keywords consumers would use to find your business is one of the best ways to uncover competitors. For Sprout Coffee, you might search “ground coffee” or “instant coffee.”
Look for websites and brand social accounts that are in your specific industry. In our example, La Colombe and Folgers could be good options. And Peet’s Coffee is a popular coffee company that’s very active on social media.
Google search results when you search for ground coffee.
To get more specific to your audience, perform some market research or competitive monitoring. With social media listening, you’ll uncover conversations your audience is having about you, your industry and your competition—even when your handles aren’t tagged.
Reimagine the role of social in your business
Start Your Free Trial
2. Gather platform-specific data
This is where social media intelligence comes in. Tracking how your competitors are performing on social requires you to look at each network individually.
For lack of a better term: Google it! Searching for the keywords consumers would use to find your business is one of the best ways to uncover competitors. For Sprout Coffee, you might search “ground coffee” or “instant coffee.”
Look for websites and brand social accounts that are in your specific industry. In our example, La Colombe and Folgers could be good options. And Peet’s Coffee is a popular coffee company that’s very active on social media.
Google search results when you search for ground coffee.
To get more specific to your audience, perform some market research or competitive monitoring. With social media listening, you’ll uncover conversations your audience is having about you, your industry and your competition—even when your handles aren’t tagged.
Reimagine the role of social in your business
Start Your Free Trial
2. Gather platform-specific data
This is where social media intelligence comes in. Tracking how your competitors are performing on social requires you to look at each network individually.