The next time you sit down to design a marketing
Posted: Sun Dec 22, 2024 5:46 am
The takeaway: Don’t let internal pressure cause you to create a project that won’t be as successful as it could be. Marketing has to have the power to say no. Revenue Always Wins To close, I want to reiterate the thing I said earlier‚ Revenue is what matters‚ nothing else. Your job is not to generate a huge number of “leads” so you’ll look good to your boss.
Your job as a marketer is to support your sales team. The next time you sit down to design a marketing campaign, start by asking yourself these two question: How will this campaign drive revenue for the company? russian email address list How will this campaign support our sales initiatives? By starting there, you’ll have a much better chance of achieving the one thing that really matters… Driving revenue. More leads, no Grey Wizard Used Slack and Leadfeeder to Create a Leak-Proof Follow-up Process Why Grey Wizard Adopted Slack How Grey Wizard Uses Slack Integration with Leadfeeder Share Envision those ideal companies you’d love to snag as clients.
You read their newsletters and follow them on Twitter and LinkedIn. You know all the names of their C-level execs, and you can already see their logo on your homepage under “Who we work with.” Then, finally, someone from that company visits your website… And you have no idea. Why? Because the vast majority (98%+) of visitors to your website leave no trace. They don’t fill out your lead form, they don’t sign up for your newsletter, they just visit and leave.
Your job as a marketer is to support your sales team. The next time you sit down to design a marketing campaign, start by asking yourself these two question: How will this campaign drive revenue for the company? russian email address list How will this campaign support our sales initiatives? By starting there, you’ll have a much better chance of achieving the one thing that really matters… Driving revenue. More leads, no Grey Wizard Used Slack and Leadfeeder to Create a Leak-Proof Follow-up Process Why Grey Wizard Adopted Slack How Grey Wizard Uses Slack Integration with Leadfeeder Share Envision those ideal companies you’d love to snag as clients.
You read their newsletters and follow them on Twitter and LinkedIn. You know all the names of their C-level execs, and you can already see their logo on your homepage under “Who we work with.” Then, finally, someone from that company visits your website… And you have no idea. Why? Because the vast majority (98%+) of visitors to your website leave no trace. They don’t fill out your lead form, they don’t sign up for your newsletter, they just visit and leave.