Match types allow you to adjust the reach of your ads

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Match type is the setting of the scope in which your company's ads will be displayed. You can adjust the scope of your ads by widening or narrowing it. Therefore, you need to consider what keywords you want your ads to be displayed when users search for them. These settings can be made when bidding on keywords.

There are four match types:
There are four types of match types. We will explain the characteristics of each.

1. Exact match
An exact match means that your ad will only be displayed if the search keyword matches the exact canadian ceo email lists word of the phrase you set. Variations in spelling will also be treated as an exact match and your ad will be displayed less frequently. For example, if you set "men's shoes," your ad will be displayed when someone searches for "men's shoes," "shoes for men," "men's shoes," or "male shoes."

2. Phrase match
Phrase match means that your ad will be displayed when the keyword you set is included. For example, if you use "men's shoes", your ad will be displayed when users search for keywords such as "men's shoes brands", "brand men's shoes", "beige men's shoes", and "men's shoes business".

3. Modified Broad Match