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- Design your messages adapted to different situations 6.- Disseminate internal information to employees How an online reputation crisis is generated Crisis on social media: the case of Hero Baby Not all brand reputation crises are created equal. Some will be very easy to resolve. Others will depend on the severity of the fault, the secondary agents involved and the sector in question. In other words, it is not the same to carry out an ill-advised advertising campaign that may have offended someone as to threaten public health with contaminated food products that may have resulted in several deaths. in cases similar to the first, it will be enough to withdraw the campaign and send an apology email to your clients assuming new commitments . In the second case, there will be little to do. When talking about brand reputation crises, the origin can be very varied.


But commonly, these are the main factors that yahoo email list trigger it: A.- Company internals Sometimes internal conflicts can become public knowledge . It should not be forgotten that companies employ people and, therefore, there may be disagreements between employees or within the management itself. In addition, there are other types of internal issues that can negatively affect the company's image abroad. For example, strikes due to working conditions, debt of the company that enters into a redundancy plan, or even problems with suppliers. A lack of transparency within a company can also be a reason for discontent among customers or employees. Solving reputation crises with email marketing when the trigger is an internal factor is a fairly common practice. B.- External factors or changes in the sector and regulations In addition to internal issues, there are also factors external to the company that can lead to a deterioration of the brand image.