Why should you use TikTok for business
Posted: Tue Jan 21, 2025 5:21 am
Learning how to use TikTok for business can level up your marketing strategy. The platform is home to over 1.5 billion users of all ages.
But surprisingly, only 26% of marketers are laos business email list currently using TikTok. Considering the massive user base and engagement rates the platform offers, there’s a huge opportunity for brands to capitalize on this untapped potential.
In this article, we’ll show you how to use TikTok for business. Learn how to set up your account, develop a TikTok marketing content strategy, run ads, track performance and more.
Contrary to popular belief, TikTok has a very diverse user base. It’s not just Gen Z making funny dance videos. You also have millennials and older age groups using the platform daily for entertainment, catching up on the latest news or finding new products.
In fact, recent data shows nearly 50% of TikTok users are between 25 and 44 years old. Chances are your target audience sits nicely somewhere within that range.
Additionally, here are some specific benefits of using TikTok for business:
Increase brand awareness
TikTok offers multiple ways to spread the word about your brand. You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Also, if you create entertaining and unique content, your videos have a high potential to go viral.
Promote products
The best thing about TikTok marketing is it doesn’t feel like marketing. There are plenty of ways to promote your products without coming across as pushy, such as by partnering with influencers that your audience trusts, creating genuinely helpful and entertaining videos, and more.
Grow your audience
TikTok has millions of users distributed across the globe. It’s one of the best platforms to reach an international audience and grow your customer base. Plus, there’s always the added benefit of reaching exclusive TikTok users who don’t actively use any other social platforms.
But surprisingly, only 26% of marketers are laos business email list currently using TikTok. Considering the massive user base and engagement rates the platform offers, there’s a huge opportunity for brands to capitalize on this untapped potential.
In this article, we’ll show you how to use TikTok for business. Learn how to set up your account, develop a TikTok marketing content strategy, run ads, track performance and more.
Contrary to popular belief, TikTok has a very diverse user base. It’s not just Gen Z making funny dance videos. You also have millennials and older age groups using the platform daily for entertainment, catching up on the latest news or finding new products.
In fact, recent data shows nearly 50% of TikTok users are between 25 and 44 years old. Chances are your target audience sits nicely somewhere within that range.
Additionally, here are some specific benefits of using TikTok for business:
Increase brand awareness
TikTok offers multiple ways to spread the word about your brand. You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Also, if you create entertaining and unique content, your videos have a high potential to go viral.
Promote products
The best thing about TikTok marketing is it doesn’t feel like marketing. There are plenty of ways to promote your products without coming across as pushy, such as by partnering with influencers that your audience trusts, creating genuinely helpful and entertaining videos, and more.
Grow your audience
TikTok has millions of users distributed across the globe. It’s one of the best platforms to reach an international audience and grow your customer base. Plus, there’s always the added benefit of reaching exclusive TikTok users who don’t actively use any other social platforms.