For sources and media
Posted: Tue Jan 21, 2025 5:22 am
In case of campaign
summary
Why do we need to include parameters in a URL?
To perform detailed measurement and analysis with Google Analytics, you need to set parameters. This will tell you which source users came from. If you do not set parameters, email newsletters will be grouped together as "Direct," listing ads as vp audit email list "Organic Search," etc., and user behavior will not be clear.
What are URL parameters?
Variables with a "?" at the end of a URL are URL parameters, and are used when performing detailed analysis. They are also called query parameters. Use "?" if there is one parameter, and "&" if there are multiple parameters. URL parameters have global standards, so misinterpretation can lead to configuration errors.
Benefits of setting URL parameters
What are the benefits of setting URL parameters? Here are five benefits.
Know where your users are coming from
summary
Why do we need to include parameters in a URL?
To perform detailed measurement and analysis with Google Analytics, you need to set parameters. This will tell you which source users came from. If you do not set parameters, email newsletters will be grouped together as "Direct," listing ads as vp audit email list "Organic Search," etc., and user behavior will not be clear.
What are URL parameters?
Variables with a "?" at the end of a URL are URL parameters, and are used when performing detailed analysis. They are also called query parameters. Use "?" if there is one parameter, and "&" if there are multiple parameters. URL parameters have global standards, so misinterpretation can lead to configuration errors.
Benefits of setting URL parameters
What are the benefits of setting URL parameters? Here are five benefits.
Know where your users are coming from