Video content is an effective tool for driving sales and increasing traffic to your website and social media. It helps you to present the features, uses, and benefits of your products or services in more detail. Video content helps potential customers understand what you offer faster and more clearly, which can increase customer trust and satisfaction. This leads to higher conversions and brand loyalty.
Creating and editing videos can be expensive and time-consuming, but there are several free video editing programs that can make your job easier and more affordable.
Today I'm sharing with you 8 marketing tools for creating video content:
1. Canva
Canva.com
Canva.com
Canva , a long-time favorite photo design and editing tool, has recently expanded its offerings to include video creation and editing capabilities. This new addition is a significant step forward for the platform’s development and offers added value to a diverse range of users, ranging from professional designers to individuals looking for simple solutions for their creative projects.
The ability to edit videos in Canva means you can now combine visual design and video production in one place, which is incredibly convenient.
When editing videos on Canva, you can choose from a wide range of templates available on the platform. These templates range from professionally designed social media themes to advanced video presentation content, allowing you to quickly and efficiently create content tailored to your specific needs.
This feature is especially useful for those of you who may not have much experience designing or editing video content, as you can use ready-made, professionally designed templates.
Canva also offers an extensive library of assets, such as high-quality images, background music, graphics, and other visual elements, that you can use in your projects. Plus, integrating these assets into Canva is super easy, so you can easily add and customize these assets in your videos.
Its simplicity and intuitiveness make Canva an ideal choice for beginners who are new to video editing.
Canva offers a free version that includes many basic features, which is great for individuals or small businesses just starting out in digital design. For those who need more advanced features, there is a Pro version available for €11.99 per month.
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2. FilmoraGo
FilmoraGO
FilmoraGO
Wondershare FilmoraGo is an application that is ideal for content creators, video enthusiasts, and also for professionals looking for a simple yet versatile video editing tool.
FilmoraGo offers a wide range of features that are usually only available in more complex programs. This includes basic options like trimming and splitting clips, aspect ratios, and cropping, as well as more advanced features like speed control, video flip, voiceover, audio mixer, and picture-in-picture.
Despite its size, FilmoraGo is designed with ease of use in mind. Its intuitive interface makes it quick to learn and use, making it ideal for those new to video editing. The app is available on multiple platforms, including iOS, Android, Mac, and Windows.
One of the most popular features of FilmoraGo is that the app is completely free to use on uk email leads mobile devices, with no video length limits or watermarks added. This is especially useful for content creators who can’t afford the extra costs.
For those of you who need even more features, FilmoraGo also offers paid upgrade options starting at $49.99 per year.
3. Veed.io
Veed.io
Veed.io
Veed.io is an innovative and user-friendly online video editor that is ideal for those looking for a fast and efficient editing tool accessible directly from a web browser. This platform offers a wide range of features. These include subtitling and transcription, which are especially useful for creating accessible content. It also allows live collaboration, which makes it easier to work together on projects, and has an extensive gallery of templates.
Veed.io is entirely web-based, meaning you don’t need to download any software to use it. The price to use Veed.io starts with a free version that includes basic features. For those who need more, there are paid plans available, starting at $20 per month or $288 per year, depending on the user’s needs.
4. CapCut
Cap Cut
Cap Cut
CapCut is a free video editing app from ByteDance, the company known for creating the popular TikTok app.
CapCut is designed specifically for editing mobile videos in portrait format, which is typical of social apps like TikTok. The app offers a wide range of tools and features that allow for more control over videos than standard in-app features allow.
Using CapCut, you can easily cut, merge, add filters, effects, and text to your video, giving you the ability to customize your videos down to the smallest detail. This is ideal for those who want to create more sophisticated and personalized video content for their social media followers.
CapCut works on iOS and Android devices, making it easy to edit on the go. In addition to being free, CapCut is also very user-friendly, making it a great choice for beginners and experienced users who want to take their video content to the next level.
5. InShot
Inshot
Inshot
InShot is a versatile mobile app that offers a wide range of video editing tools. It allows you to trim, speed up, or slow down your video content, which is especially useful for creating dynamic and interesting video content. You can also add music and various filters to your videos, which can help you create a more professional and attractive look.
One of the main features of InShot is its simplicity and ease of use, which makes the app very popular even among beginners who may not yet have much experience with editing video content.
The app is available on iOS and Android platforms, the basic version of the app is free, for a small additional fee of $2.99 you can remove the ads and watermarks that appear in the free version.
6. Animaker
Animaker.com
Animaker.com
Animaker is an innovative online tool specifically designed for creating animated videos. This tool has become very popular among content creators. It allows them to create engaging animated videos easily and quickly.
One of Animaker's key features is its flexibility. You can upload your own images and audio files to your projects, allowing for greater personalization and originality in your animated videos. This is especially useful for brands and companies that want to incorporate specific logos, product images, or voiceovers into their animations.
While Animaker may be more geared towards video production than editing, it offers a wide range of tools and features that allow you to create complex and dynamic animations. It includes a variety of templates, characters, backgrounds, and animation effects that are easy to use and allow you to quickly turn your ideas into visually appealing stories.
The free version of Animaker comes with a watermark on the videos, which is a common practice for many free tools. These videos can be published directly to platforms like YouTube or Facebook, which is convenient for those who want to share their work on social media. However, the free version does not allow you to download videos, which can be a limitation for anyone who wants to have more control over the distribution of their video content.
For those, Animaker offers a paid version that starts at $19 per month.
7. iMovie
iMovie
iMovie
iMovie is a great choice for Apple device users looking for an effective and free video editing tool. This app offers a wide range of advanced features not often found in online video editors, and at no additional cost.
These features include advanced trimming, which allows you to precisely edit and remove unwanted parts of your video. In addition, iMovie includes a variety of special effects that can add dynamism and make your videos more interesting.
Another important feature of iMovie is the ability to add music and soundtracks. You can add a background to your videos or emphasize certain parts with musical elements. You can choose from a rich library of pre-selected songs or import your own audio files, allowing for a high level of flexibility and personalization.
Editing videos is easy, even for those of you who don't have much experience.
With the iMovie mobile app, you can edit videos across multiple devices, including Mac, iPhone, and iPad. This provides great flexibility and convenience, as you can start editing on one device and continue on another. This cross-device integration is especially useful for those of you who are often on the go and need to edit content in different locations.
8. Windows Movie Maker
Windows Movie Maker, available as free software for Windows users, is a great choice for basic video editing.
While it doesn't offer the complexity and wide range of features found in more advanced editors, Windows Movie Maker excels in its ability to meet basic editing needs.
Capabilities like trimming clips, adding transitions, incorporating text, and applying simple effects allow you to enhance your home videos or smaller projects with relatively little effort.