3. Embrace diversity of thought and collaboration

[shaownhasan]

“Everyone sees something from a different lens. Getting those different perspectives and having an open dialogue on how to make the content better is super important. Within our own team, we also have people from different generations, cultures and backgrounds who were part of the ideation for the campaign. Collaboration and being receptive to feedback are very important,” Brown says.

Quote callout from Madison Brown.
4. Meaningful partnerships with influencers
Influencers play a crucial role in viral canada business email list campaigns by leveraging their engaged following to help amplify a message or promote a new product or service. Whether they’re a micro-influencer or have millions of followers, influencers create buzz and generate interest in a campaign, leading to increased visibility and the potential for it to go viral.

By partnering with the right influencers who align with the target audience and campaign goals, brands can extend their reach. Influencers can also provide authentic, relatable content that resonates with their followers, making the campaign more impactful.

The impact of Charli XCX’s “Brat Summer,” shows the power of influencers within marketing. From retailers like Target to notable figures including Vice President Kamala Harris, social teams have leaned on the brat summer trend to connect with Gen Z and Millennial audiences, adorning their social feeds with slime green background and Arial font.

Now that we’ve explored some commonalities, let’s explore three examples of viral campaigns on social media that incorporate those elements.