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Although the text is a fundamental part of email marketing, sometimes accompanying it with an image arouses greater interest. Visual content creates greater memories and makes it easier to understand content more quickly . In this way, images are the appropriate format for persuasive content that attracts the receiver. of its subscribers, who follow the persuasive message they convey. For example, they send a 25% discount and free shipping and returns service under the message “ Squeeze your day ”. In this way, they intend for potential customers to take advantage of the limited four-day discount; thus, they make a similarity with a lemon juice. The image perfectly accompanies the message that you want to convey through the text. The discount is represented in an original and attractive way, with the aim of getting the potential customer to end up buying.


3.- JetBlue, a persuasive message body When writing hotmail email list persuasive email marketing, it is essential to pay attention to the body of the message. Once the recipient has opened the email, he or she expects to receive an attractive and valuable message. For this reason, techniques such as storytelling are very appropriate for persuasive writing. Telling engaging stories through email is a good way to generate more leads . Storytelling makes the user identify with the message that the company wants to convey; therefore, they feel the need and interest to find out more or buy. This is a very clear option for persuasive writing. In addition, it is advisable not to include paragraphs that are too long in the body of the email, and to highlight subtitles as an attractive element. Likewise, important words are usually in bold and there may be lists that summarize ideas.