How to improve sales at a stand in a shopping centre?

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Advertising stands are already a common part of our call-customer-attentionlives, many brands use them to promote their products , in most cases, they are located inside large stores , since this is where the large consumer is willing to make purchases and, therefore, it is much easier to capture their attention.

The options offered by these stands are becoming more elaborate and eye-catching, as the number of brands promoting themselves in this medium creates the need to stand out from the rest, innovating either in the design or in the experience offered to the potential client.

At Salesland, we are experts in improving sales at a stand in a shopping centre and we want to reveal to you the 3 keys to how to improve your sales at a stand located in a shopping centre, a high-traffic area or a supermarket .

Leave aside the conventional : As we have been malta whatsapp lead saying before, points of sale in shopping centres are something that is very common nowadays, so we must distance ourselves from the competition and explore all the possibilities that this form of in-person marketing offers us . Leave aside the typical pamphlet and start playing with music and videos, make your stand an audiovisual experience that attracts all those potential clients who walk by it, work on a graphic design that is in the latest fashion and, above all, be original.


The salesperson is a fundamental pillar : We know that the consumer is not alwayswilling to stop and listen to what our product can offer , but having a salesperson who knows how to gain their trust and get their attention is absolutely essential. As in all branches of marketing , the human aspect, proximity to the customer and the possibility of empathizing with them, are the keys that drive the entire sales process .


The product must speak for itself: Despite what has been said in the previous points, if the idea of ​​our product does not work by itself and what it has to offer does not attract attention, nothing will work. For this reason, it is essential that the product within a stand in a shopping centre is innovative. We want the client to stop and contemplate what we offer and be pleasantly surprised. This can only be achieved by being one step ahead, because due to new technologies everything is seen and in the end what is truly revolutionary is what catches the consumer .


In conclusion, promoting our product at a stand in a shopping centre, supermarket, fair , etc. has many advantages and we must focus on making the most of all the possibilities that are put before us, always putting ourselves in the customer 's place , thinking about what they would like to see, acquire, experience and how they would like to be served.