What is Social Selling?
Posted: Tue Jan 21, 2025 5:57 am
Some time ago we talked about the Phygital experience , well, we could say that Social Selling is a section of this, as it involves connecting with the potential client through digital means.
Social Selling , as its name suggests, is based on the sale of a product or a brand through social networks . The numbers make it clear that it is much more profitable to advertise through an internet celebrity or promote a publication so that it reaches more users than putting up a billboard. Times are changing and so is the way of promoting yourself.
But it is not enough to just promote yourself, you must also reach the user in a way that we connect with them so that they can become a potential client . In this way, a connection is created between the brand and the user, strengthening the trust that they place in the company in question.
To understand what Social Selling is, we need to know the netherlands whatsapp lead different examples in which this strategy can be applied. Just as there are many types of social networks , it is our duty as a brand to know the different opportunities that these networks offer us in order to know where we fit best and where the users that fit with our product are .
Some of the tips we give you to apply Social Selling to your brand strategy are:
Interact with your followers actively, respond to comments, “like” social networkstheir interactions, etc. It is essential that they see you active on social media .
Publish interesting content, not just advertising. We must give the user content that is attractive to keep them interested in what is published.
Show your most human side. Followers must notice an active personality that connects with them through the screen, otherwise we will end up with a superficial relationship.
The best part about this is that the networks are accessible to everyone, so we can only take advantage, as it is a free, universal medium with the largest number of people you can hope to reach, something that has never been seen before in the history of marketing.
Having said all this, what are you waiting for to start working on your Social Selling ? See you on social media !
Social Selling , as its name suggests, is based on the sale of a product or a brand through social networks . The numbers make it clear that it is much more profitable to advertise through an internet celebrity or promote a publication so that it reaches more users than putting up a billboard. Times are changing and so is the way of promoting yourself.
But it is not enough to just promote yourself, you must also reach the user in a way that we connect with them so that they can become a potential client . In this way, a connection is created between the brand and the user, strengthening the trust that they place in the company in question.
To understand what Social Selling is, we need to know the netherlands whatsapp lead different examples in which this strategy can be applied. Just as there are many types of social networks , it is our duty as a brand to know the different opportunities that these networks offer us in order to know where we fit best and where the users that fit with our product are .
Some of the tips we give you to apply Social Selling to your brand strategy are:
Interact with your followers actively, respond to comments, “like” social networkstheir interactions, etc. It is essential that they see you active on social media .
Publish interesting content, not just advertising. We must give the user content that is attractive to keep them interested in what is published.
Show your most human side. Followers must notice an active personality that connects with them through the screen, otherwise we will end up with a superficial relationship.
The best part about this is that the networks are accessible to everyone, so we can only take advantage, as it is a free, universal medium with the largest number of people you can hope to reach, something that has never been seen before in the history of marketing.
Having said all this, what are you waiting for to start working on your Social Selling ? See you on social media !