Take advantage of the pre-header text Responsive design

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3.- Create a clear and concise copy Responsive design copy Copy is also part of the responsive design ecosystem. In fact, each and every element that makes up the email piece should be optimized if you expect to achieve successful results. Ideally, you want to create short, scannable, and consumable pieces of content. That is, bulleted lists, short paragraphs, etc. The idea is to make it easier for the reader to “ digest ” your copy and make sure they understand what they need to do after reading your email . It is best to take into account several factors when designing an email that will be viewed from a mobile device: The screen size is usually smaller. Users are more likely to multitask when they receive your email. You should make sure that you do not involve the user in such a way that they have to make an extra effort to understand your email.


Limit the amount of copy you include and office 365 email list make sure your piece is fully scannable by using headings, bullet points, and short paragraphs. This newsletter from InVision is a great example. the user to click through and read the article, and it is directly related to the image above and the button below. 4.- Don't neglect visual content Responsive design images Not all mobile devices display images by default, so it's best to optimize them to make sure your entire email makes sense if the images fail to display. 5.- Keep the CTAs in the center Responsive design CTA When creating an email with a responsive design, you probably thought that the user might be busy or on the go. Therefore, the attention they might pay to the piece would probably be lower than usual.