Field marketing: discover its features
Posted: Tue Jan 21, 2025 5:59 am
Field Marketing is a traditional marketing trend that involves direct interaction between consumers and sellers . The goal of initiating interaction in a store is to convert ordinary consumers into potential customers.
Previously, the consumer was a passive person who only limited himself to observing and based on that made the final purchase decision. With this trend we seek for the consumer to stop being passive and start having a more active role during the purchase process .
This technique is inspired by Street Marketing , which focuses taiwan whatsapp lead on creative, low-budget techniques that attract the attention of your potential customers in order to increase sales and brand awareness.
Some of the advantages of Field Marketing are the following:
Low cost : Since the requirements needed to execute this technique are minimal, it represents a very low investment for companies.
Consumer participation : Field Marketing requires the direct participation of people, which results in a voluntary interaction between company and consumer that encourages the participation of potential customers with the brand.
Eye-catching : If a good Field Marketing strategy is developed, it will more easily capture the attention of consumers.
Better brand perception : This technique is a showcase for your brand, therefore, advertising that is creative and transmits something positive to whoever receives it will leave a perception in favor of the brand that creates it, reinforcing the company's image on a social level.
Viralization : Accessibility to social media and new technologies means that, if a campaign is done correctly, it can go viral more easily. A clever idea well done will invite consumers who see it to record it and share it on their social networks, which will mean free publicity.
At Salesland , we have a line of business focused on marketing and advertising known as Salesland Brands . We make your campaigns effective and profitable, tailored to your needs and staying true to the brand. Brand Experience and Brand Content are our pillars: we know how to create tangible experiences with useful and creative content.
Previously, the consumer was a passive person who only limited himself to observing and based on that made the final purchase decision. With this trend we seek for the consumer to stop being passive and start having a more active role during the purchase process .
This technique is inspired by Street Marketing , which focuses taiwan whatsapp lead on creative, low-budget techniques that attract the attention of your potential customers in order to increase sales and brand awareness.
Some of the advantages of Field Marketing are the following:
Low cost : Since the requirements needed to execute this technique are minimal, it represents a very low investment for companies.
Consumer participation : Field Marketing requires the direct participation of people, which results in a voluntary interaction between company and consumer that encourages the participation of potential customers with the brand.
Eye-catching : If a good Field Marketing strategy is developed, it will more easily capture the attention of consumers.
Better brand perception : This technique is a showcase for your brand, therefore, advertising that is creative and transmits something positive to whoever receives it will leave a perception in favor of the brand that creates it, reinforcing the company's image on a social level.
Viralization : Accessibility to social media and new technologies means that, if a campaign is done correctly, it can go viral more easily. A clever idea well done will invite consumers who see it to record it and share it on their social networks, which will mean free publicity.
At Salesland , we have a line of business focused on marketing and advertising known as Salesland Brands . We make your campaigns effective and profitable, tailored to your needs and staying true to the brand. Brand Experience and Brand Content are our pillars: we know how to create tangible experiences with useful and creative content.