Display Format
Report display formats are divided into three types: Explorer, Flat Table, and Map Display, and can be set in the "Type" section. Explorer is a display format of tables and graphs, Flat Table is a table only, and Map Display is a format that allows you to visually grasp the data on a map. Choose according to your purpose.
For the indicator group, select the data you want to display, such as the number of page vp it email list views or average session time. For dimensions, select the items on the vertical axis, such as the day of the week, time, or source. Finally, click Save to complete the process, and you can modify it later.
For information on how to create a custom report, please refer to the following article:
How to create custom reports in Google Analytics | Introducing recommended analysis methods
Analysis examples using custom reports
We will introduce five examples of analysis that you may want to use when creating custom reports. We will explain in detail the items and indicators that should be set, including details on dimensions.