Search engines need to stick to their essence, and SEO practitioners need to move towards SEO

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The concept of search engine optimization has existed since the emergence of search engines. With the development of the Internet for more than 20 years, SEO (search engine optimization) has become a familiar term today. However, it must be said that as of today, there are still too many people, entrepreneurs, managers, and even practitioners who have a wrong understanding of SEO, thinking that SEO is content, ranking, adding a large number of links to the page to improve the ranking of the web page, and even in order to achieve certain goals in the short term, using some so-called "smart" means and methods - that is, the familiar black hat SEO methods. Then here I can only say that these theories are actually ridiculous and quite paranoid.

The work of SEO personnel includes research on content strategy, page SEO optimization, data analysis, and many other things. It is no exaggeration to say that a senior SEO personnel must be an excellent strategic talent, and must be a multi-faceted talent in one or even multiple fields. In fact, SEO is difficult to do, which is incomprehensible and surprising to japan telegram number database many outsiders, because there are many factors that affect SEO, and these factors will become more and more intelligent and perfect as the structured data construction of search engines becomes more and more intelligent, and as search engine marketing becomes more and more information and decision-making factors for the public, the weight of the factors will increase, and there will be more and more influencing factors.


1. Whether SEO can be integrated with the company's overall product, market and sales strategy. This is the first thing that SEO needs to think about and plan in the face of company and brand strategy;

2. Keyword research and positioning (this process requires tools, patience, intuition, and testing requires rich marketing experience);

3. Funnel optimization. The funnel model theory is often mentioned by everyone who knows a little marketing knowledge, but nowadays, conversion rate optimization, that is, CRO data, will directly or indirectly affect the effect of SEO and the adjustment of strategy. The logic and relationship behind this cannot be qualitatively given by outsiders in a few words;

4. Detect and optimize content for users (all directly related factors such as website dwell time, bounce rate and user engagement);