I focused my efforts on attending media lectures (Google Adwords, LinkedIn Ads and Facebook Ads), as well as content. And I can assure you that the most useful tips of the three days, in my opinion, were those related to Facebook Ads.
Starting with Camila Porto, who shocked everyone by saying that she manages a budget of 1 million reais in just 3 campaigns! Amazing, isn't it? This hits home with the first lesson: sales is simple .
It focuses its budget on:
1 - Find out what the most popular content is to attract;
2 - Find out what the strongest segmentation and/or audience is to convert;
3 - Join forces and convert on a large scale.
In other words, top, middle and bottom of the funnel. She stated that 99% of people don't go on Facebook to buy, so why sell?
Its strategy focuses on attracting new people in an increasingly cheap and effective way, in addition to nurturing the leads already captured by spending VERY LITTLE so that, at the right time, it can make its pit and generate conversion. In short, 1 million reais spent in a simple, intelligent and effective way!
Another media giant who spoke a lot about Facebook Ads betting email list was Fabio Prado! In his talk, he gave some tips on what we should do to manage a quality campaign:
Tip 1: Focus on maximum sales with minimum budget;
Tip 2: Use an empathy map to get to know your audience;
Tip 3: Define KPI – key performance indicator;
Tip 4: Use the audience information tool ;
Tip 5: Have an exposure campaign and, for those who engage with it, have a conversion campaign;
Tip 6: Limit your audience as much as possible (even if you lose in quantity and price, you gain in quality);
Tip 7: Always check your ads before uploading a new campaign;
Tip 8: When doing A/B tests, always use one variable per test, for at least 500 people;
Tip 9: Test manual bidding vs. automatic bidding;
Tip 10: Always use emojis.
These are the most relevant tips that can be easily applied to your business. Soon I will write other articles about professional development and also Google Adwords, with content from RD Summit 2017! Did you like it? Share it on your social networks and sign up for our newsletter to be the first to receive it!