MAED Editorial
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Over the 50+ years of its existence, email has evolved from a means of communication into an effective marketing tool. Despite the popularity of instant messengers and social networks, email marketing still remains one of the main forms of direct marketing. And the market needs specialists in working with emails.
Let's talk about who an email marketer is, what they do, how much they earn, how they study and build a career. Our article is for those who are looking for a relevant digital specialty and want to learn more about the activities of an email marketer.
Who is an email marketer and what does he do?
An email marketer is a professional who uses emails to sweden email list communicate with existing and potential customers in order to build relationships or increase sales.
The specialist's main tool is email newsletters. However, the skill alone of setting up and sending out a series of letters to a database of addresses is not enough. The specialist's main strategic goal is to turn the addressee/subscriber into a buyer and maintain contact with existing clients. To do this, he uses knowledge of marketing and all the possibilities that the technology of sending out letters can offer.
Katerina Chigir , project manager, leading marketer of the Emailconsulting.top agency
Email Marketer: Description, Features and Prospects of the Profession
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