Google is the most well-known search engine in the world , and by extension, Ads is the largest cost-per-click platform on the market. To give you an idea, Google's processors analyze more than 40,000 searches per second, which is equivalent to an impressive 3.5 billion per day!
Purchase decision
Through Ads, you can target an audience that is determined to buy a specific product or service. This is the audience that already knows your brand and just needs to buy a new copy. With this feature, it is much easier to increase the chances of making a sale.
Possibility of optimizing campaigns run
Did you know that one of the great advantages of Google Ads is buy weight loss leads the ability to optimize campaigns that are already running ? This means that, as you notice errors in the targeting or engagement of your advertising, you can pause and adjust the campaign according to demand.
This way, your company avoids unnecessary spending on a poorly targeted campaign.
Analysis of results
Like Facebook Ads, Google Ads offers a complete platform for analyzing results: Google Analytics . It allows you to monitor campaign results from various aspects: clicks, website visits, conversions, etc.
Since we're talking about Google Analytics, watch a video on the subject!
Platform usability
The Google Ads platform interface is very simple and intuitive . This means that it is not necessary to have highly specialized teams to operate and test the available features.
What are the negative points of Google Ads?
Not so efficient segmentation