How to create your buyer persona
Posted: Tue Jan 21, 2025 7:17 am
Once you've created this persona, you'll have a clear path to finding your real potential customers.
Deciding who your target audience will be should be the first step before starting your outreach campaigns.
You don't want to send cold emails to absolutely everyone, because guess what?
A very high percentage of people communication directors email lists will not identify themselves and therefore will not open your email, respond, or do business with you.
This is not a good plan and it certainly does not have good implications for your sender's reputation either!
But don't worry, there is a simple solution to this problem.
It's called your buyer persona.
It will also help you and your team stay cohesive.
Now, in theory, this sounds pretty simple, but how exactly do I create my buyer persona?
Don't worry, we're going to leave you 3 examples so you can use them as a template or inspiration (or just to get the point across)
You can also try our free Buyer Persona Generator tool
How to Find Your ICP (Ideal Customer Profile) in Seconds
Types of buyer personas
Not all buyers are going to follow the same pattern.
We have divided them into three different categories that you should take into account when looking for your ideal client.
Deciding who your target audience will be should be the first step before starting your outreach campaigns.
You don't want to send cold emails to absolutely everyone, because guess what?
A very high percentage of people communication directors email lists will not identify themselves and therefore will not open your email, respond, or do business with you.
This is not a good plan and it certainly does not have good implications for your sender's reputation either!
But don't worry, there is a simple solution to this problem.
It's called your buyer persona.
It will also help you and your team stay cohesive.
Now, in theory, this sounds pretty simple, but how exactly do I create my buyer persona?
Don't worry, we're going to leave you 3 examples so you can use them as a template or inspiration (or just to get the point across)
You can also try our free Buyer Persona Generator tool
How to Find Your ICP (Ideal Customer Profile) in Seconds
Types of buyer personas
Not all buyers are going to follow the same pattern.
We have divided them into three different categories that you should take into account when looking for your ideal client.