Whether in the prospecting, pre-sales, sales or customer success phase, it is necessary to always maintain an active relationship with customers.
After all, you want to show that you are a reference in what you do before selling. After converting philippine number for whatsapp the lead into a customer, it is vital to ensure that the solution you sold works and delights the buyer.
This is why relationships become fundamental for the medium and long-term growth of any business.
In this article, we will discuss the importance of engaging with customers at every stage of the purchasing journey.
More than that, learn how to generate value from the first contact and how to turn them into the so-called “brand evangelists”, those people who not only stay in the company, but also promote it.
Happy reading!
Trust: the foundation of any healthy relationship
There's no way around it, trust is the foundation of any business. When investing in your relationship, keep in mind that you need to show how important it is.
When you show your client that they are important, that you are closely following everything related to their business, you win them over!
You have to work hard to make your customer fall in love with you every day, which is why it is important to take care of this relationship. Today, there are even tools focused on managing this relationship, which are CRMs.
This daily achievement, through a close relationship, will bring his trust in your favor and this is halfway to making your partnership a success, for both of you.
Customer Success
When we talk about trust, we are talking about caring about the customer's goals, and that is basically what Customer Success (CS) is all about.
We can understand CS as the prioritization of customer goals. In Customer Success, customer success always comes first.
The client's goals are just as important as the company's, and this is because it is understood that if your client is successful, your business will be too.
The Customer Success Manager will be the person responsible for supporting the customer on their journey within the company, offering the best possible experience.
In addition to helping to build trust, this stance conveys credibility and is therefore essential for customer relationships.