Then again, web analytics seek to make your site easy to use and navigate. After monitoring and gathering data on metrics like bounce rate, page views, and traffic sources, you can easily improve your site.
Types of Mobile App Analytics
Based on their focus and mode of operation, common types of mobile app analytics include:
These analytics track users' actions and usage of the app. For an accurate analysis, you'll need to monitor interactions such as in-app purchases, button clicks, screen views, etc.
Other in-app engagement analytics you can track are how long people use your application, the features they use the most, and how often they open your app on their device (you should track this over a defined period).
User list overview by channel in Reteno
User list overview by channel in Reteno
2. Performance Analytics
With performance analytics, you can gather relevant data on how well your app works over time. You should be able to identify errors that may arise while your app is running and take the right steps to fix them.
Performance analytics focus more on your app itself rather than the users. It tracks your uptimes, crashes, resource usage, and app responsiveness so you can understand why your app crashes or slows down on different devices.
3. App Store Analytics
Your performance in the app store will directly affect the number of downloads and installs you get. With a trusted app store analytic tool, you can track metrics like your reviews, downloads, rank in app listings, etc.
The details from a proper analysis will be pivotal in your decision-making. You can use the information to acquire more users by targeting the right audience and working to improve your app ranking.