A breakdown of keyword similarity when two searches are performed in quick succession on mobile

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Zero Click Schemes in Mobile Users In terms of search types, images are by far the most popular on mobile. However, "undefined" searches are much more common: img-semblog Types of Google Searches Completed After First Mobile Search / Semrush Zero-Click Study One of the main differences between desktop and mobile searches is the similarity levels between keywords used in quick succession. As you can see from the graph below, only 38.9% of keyword pairs have a similarity level of 60% or higher , compared to over half (55%) on desktop.


/ Semrush Zero-Click Study As for the difference in length of keywords used in these sessions, the general pattern is the same as on desktop: most of the second keywords used in the same session are of the same length. However, more than list of grenada consumer email 27% of these second keywords are shorter than the first query , while the equivalent figure is about 22.


3% on desktop: img-semblog Keyword Length Distribution in Second Searches of the Same Sessions of Mobile Users vs. Desktop Users / Semrush Zero-Click Study What does this mean for user journeys and behaviors in search? Let's talk about the obvious one. On desktop, 25.6% of searches are what we call "zero clicks." This can mean a variety of things in terms of user behavior, but let's take the worst-case scenario: these "zero clicks" mean that the user found the answer in Google's SERP and never went to a website.